Wolfgang Joop was born in Potsdam, Germany in 1944. Joop began his career when he and his fomer wife entered a fashion contest in 1970. Prior to that he had worked as a freelance artist and held a professorship at the University of Fine Arts in Berlin. Joop is a brand rooted in Berlin, with all the facets and emotions characteristic of this dynamic metropolis. Contrasts sometimes contradictory, as if belonging to different worlds, yet which form a perfect synthesis. Opposites attract; this is Joop, unique in its style. Classic clothing and accessories, but always with a 'touch of glamour'. Joop stands for the latest fashion, eroticism and provocation but also for controversial perceptions, high emotions and spirit. All these are parts of the brand and the company, whose success can be defined by a unique name, Joop!. The first Joop perfume was introduced in 1987 and Joop jeans were introduced in 1988. Joop! Homme and Joop Jump are the two bestselling Joop! fragrances.