By donating 5p for every transaction made with us in-store and online and asking our customers to match the donations via Pennies, we have raised over half a million pounds since October 2011. Pennies is currently available at The Fragrance Shop stores as an optional donation for our customers at point of payment.
One of our longest relationships is with Rays of Sunshine who grant magical wishes to children with life-limiting illnesses. The Fragrance Shop and Rays of Sunshine have fulfilled over 420 wishes, which includes sending 19 families on the holiday of a lifetime to Disney World Florida.
We're delighted to continue supporting Children's Charities and building on the milestones we've achieved. So we have a big thank you to make to all our customers who have helped us so far and for their ongoing support. We'll be publishing regular updates on our Blog too.
Pennies is registered charity number 1122489 and from customer's donations they ensure that 95% is donated to great causes.