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Armani

My Way Intense Eau De Parfum 8ml Spray

£9.60 (Member Price)£12.00 (Regular Price)

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Product Description

Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; MY WAY. Through meaningful connections to others, one finds the path to the truest version of oneself. I AM WHAT I LIVE MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one’s own multifaceted depths. Intimate yet universal, “I am what I live” encapsulates this ethos. FINDING ON HER OWN PATH A fragrance for a new generation, MY WAY encapsulates curiosity and connections, embodied by a woman looking for experiences that challenge her preconceptions and take her into new, unchartered territory. She seeks out meaningful, authentic ways of connecting with others. Through truly learning from others, she reinvents and finds herself. Embodied by authentic and unfiltered beauty, actor Adria Arjona. She is curious and open. Learning from others, whilst discovering the world is how she forms a stronger sense of self. “You can take anything away from me, but you can’t take away what I’ve lived” Adria Arjona, Global Ambassador for MY WAY. CAPTURING MEANINGFUL ENCOUNTERS OF THE WORLD MY WAY is a contemporary floral fragrance with a fusion of white flowers at its heart. The fragrance is composed of the finest natural ingredients: Vanilla is sourced from Madagascar through an inclusive program that benefits local communities, while the Tuberose is harvested in India. In creating the notes, craftsmanship meets innovation, as the Tuberose heart is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for MY WAY. The Orange blossom note is extracted in Egypt using an innovative, exclusive and entirely natural enfleurage process, whose cold extraction method infuses the Orange flowers in Orange essence. The artisanal approach finally translates in the manual weighing and blending of the fragrance’s concentrate in Grasse creates pure, highly-refined notes with enhanced radiance and naturality. Created by Master perfumer Carlos Benaïm and senior perfumer Bruno Jovanovic (IFF). CAPTURING LIVED EXPERIENCES IN A BOTTLE MY WAY’s sleek design and transparent glass, combined with vibrant pink juice, explore the multiple facets of femininity and gives light and luminosity. The deep blue rounded cap, a new interpretation of the iconic Armani stone, acts as a metaphor for the planet and encapsulates all of ones experiences with others. With a golden ring around the cap and real rich fabric around the collar, creating a timeless couture accessory. An elegant bottle of true Armani contrasts acting as a talisman as you find your own path. Storytelling and precious, but also responsible. Exemplifying Giorgio Armani beauty’s commitment to the environment, the MY WAY bottle reinvents fine fragrance for a more sustainable future. Created with an innovative and seamless refill system, with all its components recyclable, MY WAY ‘s bottle makes it effortless to both reduce waste and recycle more.


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