Every January we love to know what the year ahead of holds in the beauty world.
Saying goodbye to old habits and hello to new trends is one of our favourite things about going into the new year. It’s opportunity for fresh beginnings and excitement for new things. One thing we particularly love is having an insight into what beauty habits we’re going to develop throughout the year. We spoke to Lisa-de-la-Plain, Professional Beauty Therapist and Co-Founder of Beauty Flash, to find out what trends to expect to see in 2020.
The clean movement
The clean beauty movement continues to gain momentum. Cultural trends and a change in consumers’ mindsets mean more shoppers are seeking out products free from toxins and harmful ingredients. Brands are becoming more cautious about what they use in their formulas, with vegan, non-toxic and cruelty-free products taking centre stage.
2020 will also see more brands listing ingredients they don’t include. For example, a product listed as certified cruelty-free, gluten-free and vegan and formulated without artificial fragrances or colours.
Keeping it green
Sustainability is key for today’s beauty buyers. Shoppers not only want to know what’s in their products, but how they are made as well. We’ll see more brands follow the ‘plastic-free movement’ that’s helped shape big changes already – from the UK Government banning the sale of products containing microbeads in 2018 – to confirming a ban on plastic-stemmed cotton buds from April 2020.
In the new year, we’ll see a rise in brands proactively increasing their use of recyclable and biodegradable packaging and ensuring products are Forest Stewardship Council (FSC) certified.
Bespoke, personalised beauty products are set to be one of the biggest trends in 2020, as people look for products tailored to individual preferences. Much like anything personalised or tailored, it was seen as expensive and elitist. But, with brands now learning personalisation is more likely to influence a consumers shopping decision and majority of shoppers are in favour of companies that offer personalised experiences, bespoke beauty looks to become a more affordable concept.
Brands and consumers alike are moving away from the traditional beauty ideology and towards a more personalised approach. With companies now offering consumers the chance to create their own bespoke skincare or make-up kits with personalised hues.
The beauty industry is realising that a ‘one size fits all’ approach doesn’t work.
Modern solutions cut the need to carry multiple brushes and products, as people look to shrink their daily beauty regimes for speed and convenience, without compromising results. You’ll see more multi-functional products – with multiple benefits in one.
Minimising the amount of makeup, you need to take with you on the go, looks set to get easier in 2020.
Weary of multi-step skincare routines with lacklustre results, some people are dramatically scaling back how many skincare products they use. Not only this, but many beauty buffs are no longer prepared to blindly accept ingredient listings on a product. They want to know what each ingredient does, what percentage is used and how safe it is for their skin type.
Going into the new decade we’ll see more brands stripping back their ingredients and simplifying the language on their packaging, so consumers are no longer blinded by ‘skincare jargon.’
In 2020, the key ingredient to look out for is pineapple. Rich in Vitamins C and E, known to brighten and even out skin tones, pineapple also acts as an antioxidant and prevents skin from pollution damage during the day. On top of all that, it’s also a gentle exfoliator and natural anti-inflammatory, helping to reduce redness and swelling when unwanted spots appear.
Look to incorporate it into your routine this new year.
We can’t wait to see Lisa’s predictions come into place and will certainly be on the look out for these being implemented. What do you want to see happen in the beauty world this year? What trends are you hoping to try out? We’d love to know, so let us know in the comments below!
Feature image: VogueHK