We reveal the top 5 fragrance trends, so you can pick your 2021 signature scent.

Goodbye’ 2020 and ‘hello’ 2021! Safe to say, many of us are more excited than ever to bid farewell to 2020, and welcome the new year! And what better time to make those changes you’ve been thinking about than the start of a new year. Change that hairstyle, introduce meat-free Monday’s, change your scent…

The Trend: Clean Fragrances

With many of us being more aware of our own environmental footprint and those of brands we purchase from, the trend for clean and sustainable fragrances is ever-growing and 2021 is no exception. We’ll see this with new fragrance innovations, including sustainable, vegan and recyclable fragrances.

Fragrances to Try: IKON is a range of six eau de parfum’s developed with a simple, yet elegant mindset. Manufactured locally, all fragrances are formulated with natural ingredients that are responsibly sourced. Developed with responsibility and sustainability in mind, these fragrances hold perfectly balanced notes for a perfect balance of gender neutral scents.

Perfect For: All year round

The Trend: Winter Florals

Although winter may not typically be synonymous with florals, 2021 sees a sensual twist on our floral favourites. Deep, musky florals will make for a transitional fragrance that will transcend you through to spring.

Fragrances to Try: A welcome twist on the classic Gucci Bloom eau de parfum, the new Gucci Profumo di Fiori, £53.50 perfume for her heroes the fresh natural greenness, rich floral quality and creamy depth of tuberose. Offering a radiant twist on the magnificent white floral signature of Bloom.

Perfect For: Transitioning seasons

The Trend: Noir Fruits

Fragrances which invoke a starry night with sumptuous and rich forest fruits will be your go-to evening perfume in 2021.

Fragrances to Try: The new Black Orchid Parfum by Tom Ford, £98 offers an amplified presence of the precious essential oil – revealing new olfactory dimensions where hypnotic black orchid and ylangylang are heightened, and luscious black plum finishes the fragrance off perfectly.

Perfect For: Dark winter nights

The Trend: Heritage Notes

In the summer we foresee a celebration of classic English notes as we get nostalgic about hazy summer days with rhubarb crumbles.

Fragrances to Try: Marc Jacobs Perfect, £98.50 is modern, bright, and feminine, The fragrance opens with juicy notes of rhubarb and bright daffodil to then reveal a comforting heart of almond milk. The fragrance finishes with a soft dry down of cedarwood and cashmere.

Perfect For: Hazy Summer Days

The Trend: La Dolce Vita

Live “La Dolce Vita” – a life of passion and luxury. Enjoy exuberant fragrances that will transport you to sunnier climes, regardless of whether you truly are going, or not.

Fragrances to Try: Valentino Voce Viva, £54.50 offers a radiant floral bouquet, made addictive and powerful through an unexpected crystal moss accord. Colourful and sparkling top notes open with fresh Italian bergamot, softened by sweet and juicy mandarin.

Perfect For: At home or away…