In case you missed it, TikTok star and blind MUA Lucy Edwards helped The Fragrance Shop showcase the best summer fragrances during our third live shopping event on OOOOO last week.
Reading through lists of the best summer fragrances without being able to smell them can be tricky but with Lucy, she gave you the ultimate testing experience while showing how blind people choose their perfumes. With 1.6 million TikTok followers and nearly 100 million views on YouTube, Lucy is ‘changing how the world views blindness’ with her fun and educational videos. From sharing her beauty routines to demonstrating how blind people perform everyday tasks (spoiler: with ease!), Lucy has amassed a huge following thanks to her natural charisma, humour and talent.
This is why she was the perfect person to help online shoppers discover new fragrances when they can’t personally smell them. As Lucy said, “there is a lot more to perfume shopping than meets the eye!”, which is why we loved having her present for us so much. After all, no matter how fancy the bottle looks, it’s what is inside that counts when it comes to fragrance. So, what summer fragrances did Lucy try out?
- Paco Rabanne | Lady Million Fabulous Eau De Parfum
- Carolina Herrera | Very Good Girl Eau De Parfum
- Yves Saint Laurent | Black Opium Neon Eau De Parfum
- Moschino | Toy 2 Bubblegum Eau De Toilette
- Mugler | Alien Eau De Parfum
- Jean Paul Gaultier | La Belle Eau De Parfum
- Marc Jacobs | Perfect Eau De Parfum
- Ariana Grande | R.E.M. Eau De Parfum
- IKON | 914 Eau De Parfum
Lady Million Fabulous is the new oriental floral fragrance by Paco Rabanne is defined by a White Floral accord, however these fresh and innocent notes clash with a deeply seductive base of Moss, Tonka Bean and the ever-addictive Vanilla. This powerful base creates a long-lasting sensual warmth that’ll make you glow next time you hit the dance floor, shimmering all night long.
Very Good Girl by Carolina Herrera is the Very Good (sorry, we had to) and Very Bold new interpretation of the iconic designer’s fabulous original Good Girl. The fearless fragrance will turn heads with its seductive rose scent, created with the duality of the modern woman in mind. Sound like you? We thought so.
Black Opium Neon is the radiant spin-off of the floral-gourmand favourite by Yves Saint Laurent. The Eau De Parfum adds neon-like touches with a Dragon Fruit accord on top and a seductive Black Coffee accord at the base, making it the perfect scent for an unpredictable summer.
Toy 2 Bubblegum is the new fruity fragrance from powerhouse brand Moschino brings new life to the iconic teddy bear range with a fresh burst of pink elegance. This Eau De Toilette is a playful scent brimming with fun notes that explore the possibilities of rose, bringing new vibrance with a delicate bubblegum essence.
Alien is the classic feminine Mugler fragrance we’re still obsessed with. Amber, woody and floral, this intergalactic fragrance carries a transcendent white floral accord throughout, giving its wearer a truly divine and spectacular aura. Don’t forget the bottles are also refillable – making fragrance sustainable so we can have more summers! What’s not to love?
La Belle is the luminous, addictive and feminine fragrance by Jean Paul Gaultier. With Vanilla, Bergamot and Green Pear, the oriental green fragrance is simultaneously alluring and empowering, making it the ideal sensual fragranced for a a fresh, fun and flirtatious summer.
With freedom being the unofficial theme of new fragrances in 2021, Perfect by Marc Jacobs might have been the original trailblazer. Launching last year in the midst of global lockdowns, this playful perfume is bright and radiant, with an unconventional marriage of fresh florals and smooth Cashmeran and Cedar.
R.E.M. by Ariana Grande may just be her finest fragrance yet. Her trademark sweetness is grounded with an intoxicating musky base featuring Sandalwood. The dreamy Lavender essence and sparkling Pear Blossom make the heart of R.E.M., which greets you with an irresistible Warm Sweet Caramel accord. It only keeps surprising and it only gets better, you won’t want to go back.
Gender neutral, sustainable and cruelty-free, all six IKON fragrances offer a unique olfactive experience. Each very distinct, 914 is the refined scent that enriches the skin with a luxurious woody and amber breeze. Its middle notes of Jasmine, Fire Balsam and Oud offer an oriental essence to give you long-lasting freshness reminiscent of a tropical rainforest.
If you’re looking for a new fragrance but don’t know what to go for, take our quick and easy Fragrance Match quiz to find new fragrances based on the kinds you already like and we’ll tell you what else you’ll love!
Also, if you don’t want to commit to a new fragrance right away, you can try before you buy with our scentaddict perfume subscription. Ideal for any fragrance lover, for only £12 a month they’ll receive a new fragrance every single month and get to choose from more than 500 fragrances! It’s like Netflix but better…
Now, which of the best summer fragrances tried and tested by Lucy Edwards will you go for? Let us know on Instagram, Facebook or Twitter, and follow us on TikTok while you’re at it! You can catch our next live shopping event on the OOOOO app tomorrow (Wednesday 16th June) at 6pm GMT.