Your sense of smell, also known as olefaction, is a complex system with lots of hidden talents. You might not realise it, but your ability to smell has a huge impact on how you process your internal feelings, and how you navigate the outside world.
Since scent can have such a massive impact on our mood, why not spoil your senses with a My TFS membership? Dive into the weird and wonderful world of fragrance (without blowing your whole budget) and enjoy amazing perks like free Express Delivery, exclusive access to new launches, and a bundle of 20% off vouchers you can spend whenever you like!
Without further ado, here’s four fascinating fragrance facts:
You can remember a smell with 65% accuracy after one year
Your ability to recall something you’ve seen drops to 50% after only a few months, but you can still recall a smell a whole year after you first encountered it. That’s why your memories are so closely tied to smell! Is there a particular fragrance that reminds you of your loved one?
Which scent would you like to represent yourself with? Alien by Mugler is an iconic 90’s fragrance, with elegant Jasmine and warm Amber while Tom Ford’s Grey Vetiver is a sensual blend of earthy Orris Root and Nutmeg.
Mugler | Alien 30ml | Regular Price £57.50 Member Price £46.00
Tom Ford | Beau Du Jour 50ml | Regular Price £94.00 Member Price £75.20
The UK’s favourite fragrance is freshly baked bread
A survey, carried out by decorating brand Harris, found that the UK’s favourite scent is freshly baked bread. Close contenders also included cooked bacon, freshly cut grass and coffee. Since our memories are triggered by smell, these home-y scents help us remember tasty meals, lovely days out and cosy nights in with a good cuppa.
Which smell from your past would you like to relive? Jimmy Choo’s I Want Choo features delicious Vanilla Bean, which always reminds us of ice creams in the heat of Summer. Versace Eros, however, uses Lemon and Mint to evoke delicious cocktails on wild nights out.
Jimmy Choo | I Want Choo 100ml | Regular Price £84.50 Member Price £67.60
Versace | Eros 100ml | Regular Price £84.50 Member Price £67.60
You can detect over one trillion smells
In a recent study, scientists gave participants multiple vials with combinations of different aromas. Each participant was asked to discern which vial had a completely different blend of smells than the others.
Researchers estimated that we can single out over 1 trillion scents based on these results. However, since the scientists had limited smells to work with, this figure doesn’t cover our whole smell-spectrum.
Try one of these complex fragrances and see how many notes you can pick out! Good Girl by Carolina Herrera includes Tonka Bean, Cocoa and Tuberose. 1 Million Elixir from Paco Rabanne features Apple, Davana, Rose and Cedarwood.
Carolina Herrera | Good Girl 30ml | Regular Price £46.00 Member Price £36.80
Paco Rabanne | 1 Million Elixir 50ml | Regular Price £60.00 Member Price £48.00
75% of all emotions generated are triggered by smell
Our sense of smell is closely tied to our inner most feelings because it’s the only sense that directly travels to the amygdala, the part of our brains that processes emotion. That’s why the whiff of a loved one’s perfume can have you falling in love all over again.
Which fragrance boosts your mood? Two of our favourite light-hearted fragrances are Marc Jacobs Honey, with honeyed Pear and Peach, and Paco Rabanne Phantom, with notes of Lemon, Lavender and Vanilla.
Marc Jacobs | Honey 100ml | Regular Price £56.00 Member Price £44.80
Paco Rabanne | Phantom 50ml | Regular Price £54.50 Member Price £43.60
Fragrance has such an impact on our lives, no wonder we’re obsessed with it! Sign up to My TFS today and invest in your fragrance addiction.