Shop the best vegan beauty from Beauty at The Fragrance Shop

Be kind to your skin and the planet this Veganuary with our top vegan beauty picks to add to your collection.

In the past few years we’ve watched beauty industry standards shift rapidly to become more sustainable, planet-friendly and cruelty-free, in order to protect our skin and the world we live in all at once.

Simple, targeted formulas using natural ingredients without unnecessary additions are what many of us look for as the norm now.

Long gone are the days when bareMinerals and LUSH were the only brands with green agendas, as forward-thinking brands like The Ordinary have demonstrated just how beneficial having a plant-based beauty bag can really be.

Best vegan beauty picks

  1. Skin & Tonic | Fresh Face Exfoliator 100ml
  2. Skin & Tonic | De-Stress Mask 50g
  3. The Ordinary | Caffeine Solution 5% + EGCG 30ml
  4. The Ordinary | Natural Moisturizing Factors + HA 30ml
  5. Hawkins & Brimble | Beard Oil 50ml
  6. B.Tan | Fake It Till You Make It Self Tan Mousse 200ml
  7. Beautyblender | Back 2 Basics Set

Skin & Tonic

Skin & Tonic is a plant-based brand that creates gentle yet effective skincare. Their Fresh Face Exfoliator contains PHA, hibiscus and delicate neroli water, making it the perfect way brighten your skin without damaging its natural barrier.

Soak the lightweight formula with a cotton pad or muslin cloth and spread it lightly across your face.

The De-Stress Face Mask is a skincare saviour. Ideal for irritated and acne-prone skin, this handy powder is made with soothing aloe vera and gentle kaolin clay.

To activate the mask, add a teaspoon to a bowl (or your hand) along with 2-3 drops of warm water. Mix well, apply to damp skin and bask in its calming lavender aroma.

The Ordinary

The Ordinary has reset the way we view skincare since the brand launched in 2013. With a focus on clean and simple formulas, these two hero products are some of the best vegan beauty buys to add to your daily routine.

The Caffeine Solution is a lifesaver when it comes to reducing puffiness and the appearance of dark circles. Gently pat it below and around the eyes with your pinky finger after cleansing.

Once you’ve done that (and any other serums), the Natural Moisturising Factors + HA is an intensely hydrating yet ultra-light formula that will lock in your treatments for the day ahead.

Like all of The Ordinary’s products, the price point for both of these everyday essentials are incredibly affordable, which is the best bit! (If you’re new to The Ordinary, take a look at our starter guide.)

Hawkins & Brimble

Hawkins & Brimble has brought men’s grooming to the green side with its collection of all-natural products suitable for any skin.

After founder Stephen Shortt couldn’t find any products that didn’t irritate his skin, he decided to make them himself.

The Beard Oil is a nourishing treatment to keep beards conditioned and cleansed, eliminating oil build up. The brand’s signature fragrance – a Coffee and Rose opening; heart notes of Lavender, Geranium and Patchouli; base notes of Musk, Amber and Vanilla – means it doubles as a scent. Win-win!


Want a tan without the infamous smell or worry about what’s in the bottle?

B.Tan is the vegan-friendly, cruelty-free and paraben-free tanning brand making it easy to be bronzed, no matter your skin concerns.

The Fake It Till You Make It Self Tan Mousse is the perfect speedy self-tan that makes your skin soft, silky and sunkissed. Could you ask for more?


Create a flawless finish to your makeup with Beautyblender’s Back 2 Basics Set. 100% vegan and cruelty-free the set contains two ultra-plush Beautyblenders to create a natural airbrushed finish.

Extend the lifetime of your tools by using the vegan conditioning cleanser to remove makeup, grime, and germs. The beauty brand also prides itself on having never tested on animals, which is always music to our ears. 

Beautyblender | Back 2 Basics Set | £37.50

Click here to discover the best vegan beauty picks at The Fragrance Shop.