Clean beauty brand KORA Organics has just landed at The Fragrance Shop! Certified organic, toxin-free and cruelty-free, the brand sources highly-active organic ingredients that help to transform your complexion and deliver powerful results.  

We caught up with mum, model and founder, Miranda Kerr, to discover more about her brand that’s taking over the beauty industry by storm.    

What inspired you to create Kora Organics?  

When I came up with the concept of KORA Organics I was trying to create products that I wanted to use myself and couldn’t find.  

Using clean and certified organic products became especially important to me when my Mum was diagnosed with cancerous tumours in her spleen. Our family then started to do research and we learnt that a lot of the everyday products we were using contained chemicals that were potentially detrimental to our health. We were shocked to see how toxic certain products can be that were readily available on the market.         

It was then back in 2006, that I was having a conversation with a friend saying how we had cleaned up everything in our home to be less toxic, however, I wasn’t able to find anything on the market that was certified organic and results driven in the skincare space.  

That was my lightbulb moment!          

What steps have you taken to ensure the brand is sustainable?  

KORA is committed to promoting eco-friendly practices and minimising environmental impact. I don’t believe that taking care of our skin should come at the expense of our planet, which is why KORA Organics is a certified Climate Neutral brand in addition to being certified organic.  

Climate Neutral measures all of KORA’s carbon emissions each year and we purchase verified carbon credits to offset our entire footprint. These carbon credits fund projects across the globe which help combat climate change and replenish the environment, such as; Tree planting, water filtration systems, and renewable energy sources. 

Since 2021 any new products launched are made with sustainable packaging; we use glass, post-consumer resin and recycled FSC / biodegradable paper and this will be rolled out across our entire range by 2025. We have reduced our airfreight and will have reduced the use of electricity/gas in our offices by 50% by 2030. We are also working with the Pace Group, a net-tree positive printing company that plants more trees than they use. Thus far we’ve planted enough trees to replace all trees used in our production. 

Our ultimate goal is to continue finding new ways to lower our carbon footprint with more sustainable business and manufacturing processes.

Which products would you recommend to combat dryer skin in winter?  

It’s important to keep your skin nourished and hydrated all year round but during the winter months it’s common for your skin to feel dryer than usual. I would recommend the following steps to combat dehydrated, dry skin.  

Step 1: Our Turmeric 2:1 Brightening & Exfoliating Mask is like a facial in a tube and can be used as an exfoliating scrub or detoxifying mask for a smooth complexion and glowing skin. This product will remove any dead skin cells and leave your skin brighter and smoother. I would recommend using this product at least once a week.  

Step 2: Our Turmeric Glow Moisturiser is one of our most hydrating moisturisers, this has a powerful blend of Turmeric, Noni Fruit and nutrient rich oils like Desert Date and Rosehip to visibly nourish and brighten while minimising the appearance of fine lines and wrinkles.  

Step 3: Noni Glow Face Oil is our liquid gold! It’s lightweight, yet very powerful and visibility nourishes, brightens and smooths dry skin. It has a luxurious blend of Noni Fruit and Vitamin rich oils such as Jojoba, Sunflower, Sea Buckthorn and Pomegranate Seed.  

Step 4: I keep our Minty Mineral Hydration Mist in my handbag and spritz on-the-go whenever my skin needs a bit of a pick me up. It’s very soothing with Aloe Vera, Microalgae, Blue Daisy and Sea Water with a peppermint aroma to uplift and re-energise. 

Step 5: I highly recommend using our Noni Glow Sleeping Mask at night. I use this product every night to wake up with glowy, hydrated skin. It deeply moisturises, soothes and brightens your skin overnight with Silver Ear Mushroom, Hyaluronic Acid and Coconut Milk. It doesn’t rub off on your pillow and leaves you with bright, supple skin! 

How has Kora Organics helped your skin whilst being pregnant? 

My skincare routine doesn’t change during pregnancy but I have found during each of my pregnancies (and post-partum) I have struggled with pigmentation so I have been religiously using our Noni Bright Vitamin C Serum which has 12% Vitamin C. It has Kakadu Plum, Acerola Cherry, and Orange Peel to help even skin tone and brighten your complexion.  

Two other products that I have been loving during pregnancy are our Plant Stem Cell Retinol Alternative Duo – the Serum and the Moisturizer. Both of these products have been so incredible at keeping my skin plump and youthful throughout pregnancy. I am using the moisturiser both morning and night, it’s ultra-nourishing whilst gently targets fine lines and wrinkles. The results we saw during our clinical trials were incredible, 85% said it was more effective than the conventional retinol products they have used before. 

I really look forward to doing my skincare each day, it’s my time for a little selfcare. Our essential oils and the incorporation of crystal energy create a soothing experience. KORA doesn’t just focus on external results, but also the overall wellbeing of our customers. I personally find this comforting throughout pregnancy, where self-care and a positive mindset is paramount. 

Do you have any advice for new mums or mum’s to be?  

My greatest advice for new mums is to take a little time for yourself each day and prioritise self-care, even if it’s just a few minutes each day to do your skincare routine, have a cup of tea and read a book or go for a walk out in the fresh air. 

There is a saying that it takes a village to raise a child, so don’t ever be afraid to ask for help when you need it. Most of all cherish every moment with your little one because they grow up so fast. The last thing I’ll add is to enjoy the journey. Embrace the ups and downs, find joy in each moment, and appreciate this time with your little one.  

What beauty and wellness trends do you predict will be big in 2024?  

I think we will see a continued shift towards a more mindful and sustainable approach to beauty and wellness. It’s been exciting to see the industry evolve over the past decade. Consumers are increasingly more aware of what they’re putting on their skin and the ‘clean beauty movement’ has definitely gained momentum.

In line with this, I think (and hope) we’ll start to see clearer labelling and transparency about ingredient sourcing and production processes. 

Shop all KORA Organics at The Fragrance Shop.