Shop new men's colognes including Dolce & Gabbana Light Blue Forever Pour Homme from The Fragrance Shop

It must be a new national holiday for men’s fragrances because seven new men’s colognes have landed at The Fragrance Shop today.

That’s right! Nearly 10 new men’s colognes have arrived just in time for summer from some of our all-time favourite fragrance designers. Bestselling brands including Hugo Boss, Paco Rabanne, Armani and more are giving men something fresh for the upcoming season with a mix of Amber, Woody and Fresh scents that’ll certainly leave a lasting impression as we get back to mingling in beer gardens and dates in swanky bars.

All available from today at The Fragrance Shop, these new arrivals all have their own unique qualities. We thought it’s only fair to talk you through them to help you get to know them so you can find your fresh new fragrance that’ll turn heads…

  1. Hugo Boss | BOSS Bottled United Eau De Parfum
  2. Armani | Armani Code Eau De Parfum
  3. Paco Rabanne | Invictus Victory Eau De Parfum
  4. Dolce & Gabbana | Light Blue Forever Pour Homme Eau De Parfum
  5. Givenchy | Gentleman Intense Eau De Toilette
  6. Ralph Lauren | Polo Green Intense Eau De Parfum
  7. Yves Saint Laurent | Y LE PARFUM
  8. Viktor&Rolf | Spicebomb Infrared Eau De Toilette

Hugo Boss | BOSS Bottled United Eau De Parfum 100ml Spray | £75.50
Armani | Armani Code Eau De Parfum 110ml Spray | £91.50

Hugo Boss is calling on sports fans to explore the newest member to join the BOSS family: BOSS Bottled United Eau De Parfum. The fresh, woody fragrance opens with Wild Buchu Plant notes and is energised by Fresh Spearmint before rounding things up with sensual and warm woody base notes to give it the masculine strength signature to the brand.

Armani Code was a game-changing moment in men’s fragrances. Now, 17 years later, the brand new Armani Code Eau De Parfum intensifies the effortless masculine seduction embedded in the original’s DNA. This oriental woody fragrance deepens the signature Tonka Bean by roasting it, resulting in a richer and even more addictive scent accentuated by irresistible Vanilla.

Shop the new Paco Rabanne Invictus Victory Eau De Parfum at The Fragrance Shop

Paco Rabanne | Invictus Victory Eau De Parfum 100ml Spray | £76.50

Paco Rabanne is also amping things up for post-lockdown life with the brand new Invictus Victory Eau De Parfum. This amber fragrance is grounded with Vanilla, Tonka Bean and Amber, with a Lavender and Olibanum heart and ultra-fresh opening of Lemon and Pink Pepper.

Dolce & Gabbana | Light Blue Forever Pour Homme Eau De Parfum 100ml Spray | £68.50
Givenchy | Gentleman Eau De Toilette Intense 100ml Spray | £79.00

Dolce & Gabbana has also reimagined a classic men’s cologne with the new Light Blue Forever Pour Homme. The classic Eau De Parfum has been brightened with a fresh aquatic essence, which really shines through in the Ozonic accord at its heart. Magnetic White Musks dominate the drydown while Vetiver Oil and Patchouli add to its long-lasting allure.

Meanwhile, Gentleman Eau De Toilette Intense by Givenchy is the latest incarnation of the Givenchy gentleman. The aromatic floral-woody fragrance opens with the immediately refreshing blend of Bergamot, Basil and Cardamom, before revealing a sophisticated Blue Iris heart upon a Cedar and Coumarin base.

Ralph Lauren | Polo Green Intense Eau De Parfum 59ml Spray | £53.50

The brand new Ralph Lauren Polo Green Intense has arrived in all of its fresh outdoors glory for the summertime.

The aromatic fougère fragrance’s mint-y opening unearths a green heart of Clary Sage, Thyme and Violet Leaf before drying down to a luxe woody base of Ambroxan, Patchouli and Vetiver. Available as a 59ml Spray or 118ml Spray, the new men’s fragrance comes with a Ralph Lauren holdall bag, perfect for summer getaways.

Discover the best free gifts with purchase in men and women’s fragrances this summer.

Yves Saint Laurent | Y LE PARFUM 200ml Spray | £115.50
Viktor&Rolf | Spicebomb Infrared Eau De Toilette 90ml Spray | £76.50

Yves Saint Laurent’s Y LE PARFUM is the new, more intense version of Y released back in 2017. The amber, fougère fragrance features fresh citrus fruits and aromatic notes followed by the depth of sensual woods, inspired by the trademark YSL men’s look of a crisp white tee and black jacket, signifying a cool freshness and natural masculine strength.

Last but certainly not least in this sudden foray of new men’s colognes is the brand new edition of Viktor&Rolf’s Spicebomb. Spicebomb Infrared is the hottest Spidebomb yet; an explosion of the hottest spices that takes the game of seduction to the highest level, with a Cinnamon heart and base blend of Tobacco and Benzoin.

Can’t decide on just one? If you want to try before you buy, try out our scentaddict perfume subscription to receive a new fragrance every 30 days for only £12 a month. It’s like Netflix but (we’re bias) much better! Especially because you can save 15% off your second month by using code SAMAY during May… Thank us later.

You can also save 20% on any of these fragrances by quickly signing up to our My TFS membership, which gives you 20% off vouchers to use whenever you want (you choose how many), FREE Unlimited* Express Delivery and exclusive members perks all year long. Sound up your street? Take a look here.