Every year, more people take part in Veganuary, a month-long pledge to avoid products made with, or tested on, animals. Veganism is more than a healthy diet, it’s a lifestyle that challenges animal cruelty, over-fishing, deforestation and pollution caused by mass farming. As concerns grow over public health and the climate crisis, veganism has impacted the fashion, beauty and fragrance industry.

Does going fully green for 31 days seem a little daunting? Why not reduce your intake instead by choosing one part of your life to keep cruelty-free? As more and more brands turn to more sustainable sources, it’s never been easier to find vegan fragrance and beauty. Here’s a list of our top 5 vegan products so you can still care for yourself along with the planet.

  1. IKON | 709 100ml
  2. IKON | 910 100ml
  3. Balance Me | Pre & Probiotic Cleansing Milk 180ml
  4. Moschino | Toy 2 Bubblegum 50ml
  5. Hawkins and Brimble | Water Pomade 100ml
  6. Aroma Works | Serenity Reed Diffuser 200ml

IKON is an innovative new brand that creates vegan and gender-neutral fragrances. Resourced responsibly, their unique blends are sure to turn heads.

If you like a rich, rugged scent might we suggest 706 – a hypnotic combination of tobacco, caramel and aromatic herbs. This will transport you to a cozy jazz club, or a quiet downtown bookshop.

Prefer something with a little zing? 910 is fresh and uplifting, thanks to the kefir lime and bergamot on a comforting amber base. Think grand palace gardens on a summer’s day.

Balance Me creates nurturing skincare that doesn’t cost the earth. Their ‘naturally active’ formulas are not only vegan but are free from synthetic fragrances making them ideal for sensitive skin.

Their Pre and Probiotic Cleansing Milk is an acne hero. Don’t be fooled by its soft texture, this gentle giant works hard to exfoliate your skin and protect your natural barrier. Simply apply one or two pumps to dry skin, gently massage and remove with warm water.

Moschino’s Toy 2 Bubblegum is an outgoing fragrance for the young at heart. With blackcurrant, cinnamon and, yes, an unmistakable note of bubblegum, this scent is for anyone with a spring in their step. On top of that, this cheerful little blend is vegan! Care and cruelty free, what more would you want?

Combining forward-thinking ingredients with timeless style, Hawkins & Brimble have a wonderful range of men’s grooming products.

Tame your mane this month with their Water Pomade, a handy styling clay that holds strong and smells amazing. Their water activated formula makes it easy to rework your style and wash it out at the end of the day.  Warm the product up with your fingertips before applying to dry or damp hair and styling to your heart’s content.

Using 100% pure essential oils, AromaWorks creates refreshing aromatherapy for your home.

When you want to unwind, Serenity is a gorgeous cocktail of energetic lemongrass and warm neroli. As a reed diffuser, it will steadily fill your space with a spirited yet peaceful atmosphere

Celebrate Veganuary with us and explore our offers on even more cruelty-free brands. Found your new holy grail product? Let us know on Instagram @fragranceshopuk