ripple⁺ is a next-gen brand of portable, aromatic diffusers, harnessing the power of functional plant powered extracts to create a unique addition to the wellness market. 

The brand’s nicotine-free, plant powered diffusers feature unique combinations of natural ingredients and are created with every mood in mind. Founded by London-born brother-sister duo, Sam and Lucie Beecham back in 2019 as an initial response to the vaping epidemic they had experienced whilst living in New York City, ripple⁺ has now gained a cult following of wellness enthusiasts, who are working together to build better habits. 

ripple⁺ is launching a brand new device: the ripple⁺ MAX, a fresh take on their original diffuser, which launched in 2019. Maxed and mighty, the new device features the brand’s cult-favourite signature aromas: Peppermint, Jasmine, Passionfruit, Lavender, Mango, and newly launched: Pomegranate. Now 1,000 puffs and with more prominent plant-powered aromas than before, nicotine-free puffing has never been more delightful.  

All aromas are completely vegan and are formulated in state-of-the-art UKAS accredited labs in Los Angeles, California and are completely free of nicotine, artificial flavourings and other toxic ingredients (such as Vitamin E Acetate) generally found in inhalable products. Instead, the ripple⁺ devices are created with the highest quality natural aromatic blends and plant extracts. 

Inspired by the idea that small ripples create big waves, the ripple⁺ ethos is clear: to end the use of nicotine once and for all. With purpose at the heart of the brand, ripple⁺ has partnered with charity, Phoenix Futures, which helps people overcoming addiction. But, ripple’s mission has only just begun – with recent figures showing that 4.3 million Brits are now using e-cigarettes.* 

With over 400,000+ fans online including the likes of Dua Lipa, Rina Sawayama, Alexis Stone, Amelia Gray and more, it’s clear the brand is truly revolutionising the art of aromatherapy in 2023. 
Click here to shop all ripple+ at The Fragrance Shop.  

*According to Action on Smoking and Health (ASH), recent figures show that 4.3 million Britons are using e-cigarettes. This information can be found in ASH’s report titled “Use of e-cigarettes (vapes) among adults in Great Britain,” which was published in August 2022.