The doors of our brand-new Flagship Store on Oxford Street are now officially open!

Discover an immersive fragrance experience like no other with our AI-powered perfume personalisation station, ultra-luxe fragrance brands, and much more! 

Find us on 70-88 Oxford St. or check out what we have in store… 

Create your own personalised scent with Algorithmic Perfumery 

EveryHuman | Fragrance Personalisation | The Fragrance Shop

Algorithmic Perfumery by EveryHuman is the world’s first AI guided scent creation technology to help you make your own personalised fragrance! 

Exclusively available in our Oxford Street Store, you can start your scent creation journey by answering a few simple questions about what makes you tick.  

You’ll then receive 3 one-of-a-kind scents created on the spot with the help of our AI technology. Obsessed with your new scents? You’ll also be able to order them in full size! 

Indulge In ultra luxe fragrance like no other

Looking for a unique scent you won’t find anywhere else? Indulge in our curated range of ultra luxe fragrances, available online and only in our Oxford Street Flagship Store.  

Discover bestselling niche brands including The House Of Oud, 1667, Atkinsons Atelier and more! 

Discover Your Favourtie Fragrance notes with KAORIUM 

 KAORIUM | The Fragrance Shop

With so much choice, finding a new signature scent can often be overwhelming. KAORIUM by SCENTMATIC is an entirely novel approach to fragrance exploration that decodes the enigmatic world of scents and helps people discover new fragrances intuitively through language.

Discover all our bestsellers available at our new brand-new Oxford Street Flagship Store.