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Steeped in glamour, famed for fashionable yet timeless products, loved by the international jet-set and bequeathed to future generations- few fashion houses can boast the allure of Gucci. This storied Florentine company, founded in 1921, has long been inspired by distinguished women of beauty - actresses, princesses and socialites. Today, Gucci is led by the creative direction of a modern heroine: Frida Giannini, a Roman whose vision, imagination and elegance have driven this storied label to even greater heights. Gucci fragrances are now part of the Gucci story with fragrances such as Gucci by Gucci, Flora by Gucci and the recently launched Gucci Guilty achieving huge success in the fragrance world. Adored by men and women alike Gucci fragrances are another success story for the fashion House.