Laura Biagiotti was born a Roman by birth and she is a leading Italian fashion designer who became known as the 'Queen of Cashmire' in New York. Laura Biagiotti first joined her mother's small clothing company, but left in 1965 to set up her own design shop in Florence with partner Gianni Cigna, whom she subsequently married. As the company grew, so did Biagiotti's aspirations to design her own clothes. In 1972 she presented a small but successful women's wear collection. She became known for working with fabrics of exceptional quality, especially cashmere in the most subtle colours. Her designs are restrained, soft and fluid, the main interest being provided by the detail and fabric. Today, Laura Biagiotti has a fragrance line which is run by Proctor & Gamble.