Made in London, Pai are a British brand through and through - but they borrowed the Maori word ""pai"", meaning ""goodness"", as it sums up what they believe in. Pai products are free from Parabens, Alcohol, Phenoxyethanol, Petrochemicals, Detergents (SLS/SLES) and artificial fragrance. They also avoid anything that has the potential to upset or imbalance sensitive skin.
What Pai put into their products is just as important as what they leave out.
Pai believe the highest quality organic ingredients create the best performing products - it's a simple equation.