When Christian Dior created his fashion house in 1946, he imagined a new total femininity that would lack nothing. Today, from dresses to accessories, from fragrances to lipstick, up to the most expert skincare, the Dior House enhances the beauty of women, bringing it radiance and modernity.
In 1946 Christian Dior opened his own couture house. All of Christian Dior's passions - pleasure, beauty, architecture and colour, can all be seen in his first collection which revolutionised the fashion world. It was a year later, when a friend, Serge Heftler-Louishe, triggered another change in Christian Dior's life, when he suggested he should open a fragrance company selling Dior perfume and fragrances. Its first creation, Miss Dior, caused yet another revolution. Christian Dior Parfums is now part of Louis Vuitton Moet Hennessy.