Armani Eau De Parfum 8ml Spray | The Fragrance Shop

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"INTRODUCING MY WAY; THE NEW FEMININE FRAGRANCE BY GIORGIO ARMANI

Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; MY WAY.
Through meaningful connections to others, one finds the path to the truest version of oneself.
I AM WHAT I LIVE
MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one’s own multifaceted depths. Intimate yet universal, “I am what I live” encapsulates this ethos.
FINDING ON HER OWN PATH
A fragrance for a new generation, MY WAY encapsulates curiosity and connections, embodied by a woman looking for experiences that challenge her preconceptions and take her into new, unchartered territory. She seeks out meaningful, authentic ways of connecting with others. Through truly learning from others, she reinvents and finds herself. Embodied by authentic and unfiltered beauty, actor Adria Arjona. She is curious and open. Learning from others, whilst discovering the world is how she forms a stronger sense of self. “You can take anything away from me, but you can’t take away what I’ve lived” Adria Arjona, Global Ambassador for MY WAY.
CAPTURING MEANINGFUL ENCOUNTERS OF THE WORLD
MY WAY is a contemporary floral fragrance with a fusion of white flowers at its heart. The fragrance is composed of the finest natural ingredients: Vanilla is sourced from Madagascar through an inclusive program that benefits local communities, while the Tuberose is harvested in India. In creating the notes, craftsmanship meets innovation, as the Tuberose heart is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for MY WAY. The Orange blossom note is extracted in Egypt using an innovative, exclusive and entirely natural enfleurage process, whose cold extraction method infuses the Orange flowers in Orange essence. The artisanal approach finally translates in the manual weighing and blending of the fragrance’s concentrate in Grasse creates pure, highly-refined notes with enhanced radiance and naturality. Created by Master perfumer Carlos Benaïm and senior perfumer Bruno Jovanovic (IFF).
CAPTURING LIVED EXPERIENCES IN A BOTTLE
MY WAY’s sleek design and transparent glass, combined with vibrant pink juice, explore the multiple facets of femininity and gives light and luminosity. The deep blue rounded cap, a new interpretation of the iconic Armani stone, acts as a metaphor for the planet and encapsulates all of ones experiences with others. With a golden ring around the cap and real rich fabric around the collar, creating a timeless couture accessory. An elegant bottle of true Armani contrasts acting as a talisman as you find your own path. Storytelling and precious, but also responsible.
Exemplifying Giorgio Armani beauty’s commitment to the environment, the MY WAY bottle reinvents fine fragrance for a more sustainable future. Created with an innovative and seamless refill system, with all its components recyclable, MY WAY ‘s bottle makes it effortless to both reduce waste and recycle more.
CAPTURING A LIVED EXPERIENCE
Directed and photographed by Hunter & Gatti, the MY WAY campaign captures Adria Arjona’s adventure, with the Spanish creative duo following her as she experiences meaningful encounters with people and places around the world. More than a campaign, the unretouched film is a live experience capturing Adria as she arrives at these authentic moments of connection with others, through the rituals of their diverse cultures. The introduction of MY WAY also reflects of Giorgio Armani’s long-standing commitment to sustainability, through actions such as its innovative, refillable and recyclable flacon, and opens a new era of sustainability with a new ambition: fight against climate change."
*You will not receive a full sized bottle.
** Please retain the outer casing of the atomiser, you will only be sent a replacement for the insert.

StockCode: 52996

Generally if an order passes all security checks then your order will be dispatched within 24 hours of being placed, with most orders being dispatched the same day. From dispatch, orders sent by Royal Mail Tracked will typically take 2-3 working days to be delivered by the Royal Mail. If ordered and dispatched before 5pm, you'll receive your parcel the next working day on Royal Mail Next Day Delivery. There is no Saturday delivery service and orders made on a Friday will arrive Monday/Tuesday. Items ordered on a Saturday or Sunday will arrive on the following Tuesday/Wednesday.

Generally if an order passes all security checks then your order will be despatched within 24 hours of being placed, with most orders being despatched the same day. From dispatch, orders sent by Royal Mail Tracked will typically take 2-3 working days to be delivered by the Royal Mail. If ordered before 5pm, Royal Mail Special Delivery is guaranteed by Royal Mail to arrive the next working day for 99% of the UK. There is no Saturday delivery service and orders sent on a Friday will arrive on a Monday. If you believe an item is lost in the post, we can't resend it or offer a refund until 15 working days (10 working days for special delivery) after the date of dispatch. This is because Royal Mail will not investigate lost mail until this point. If you believe an item is lost in the post, unfortunately we can't investigate this until 15 working days (10 for special delivery) after the date of dispatch. This is because Royal Mail will not investigate lost mail until this point, and until then it is likely the product will still be delivered. If you have an item which you believe is lost and today's date is more than 15 working days after dispatch (10 for special delivery), please email customerservice@thefragranceshop.co.uk stating your order number and name. Your query will then be investigated with Royal Mail and you will need to fill out a form. No re-delivery or refund will be offered until after the Royal Mail investigation is complete. Back to top

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Armani

My Way

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