Estée Lauder started her company in 1946, with a jar of skin cream developed by a chemist uncle, and the desire to bring out the beauty in every woman. Even before there were labels for the first Estée Lauder skin creams, they had already begun to attract loyal fans, and by 1953 they had gained a reputation for innovation, research and quality. In 1960 the first Estée Lauder account outside America was opened in London. The first Estée Lauder fragrance was Youth Dew, introduced in 1953 as a scented bath oil that could also be used as perfume. Today the Estee Lauder perfume range includes: Estée Lauder Pleasures, Estée Lauder Beautiful, Estée Lauder Sensuous, Estée Lauder Knowing, Estée Lauder Youth Dew and Estée Lauder Modern Muse.
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