Parfums Givenchy was founded in 1957 by couture designer Hubert de Givenchy. The House is driven by an avant-garde vision and creative spirit, that dares women and men to set their unique elegance free. The move to perfumery was instinctive to Hubert, as he considered perfumes an extension of his couture. Once forbidden, now reborn: L’Interdit Eau de Parfum. A tribute to bold femininity. Forbid yourself nothing, allow now rules. An invitation to defy convention and embrace your singularity. A forbidden blend of a white flower and a dark accord. This was the beginning of the Houses signature scents: Ever-changing with modern women and men the house now boasts Gentleman Givenchy, a new intensity full of fearless charm. A woody floral Oriental that plays an explosive tempo from the get-go. Along with Very Irrésistible the perfumery’s first floral aromatic, that combines French elegance and American spontaneity.