Madame Alix Gres launched her design house under the name of Gres (an anagram of her husband’s first name: Serge) in Paris in 1942. She was originally trained as a sculptor, and became famous for her flowing, draped haute couture designs. Unlike many of her contemporaries, she resisted the move into more profitable ready-to-wear lines, and the famous house eventually went bankrupt in the 1980's. The first Gres perfume was Cabochard launched in 1959, later releases include Cabotine in 1990, Folie Douce in 1997 and Cabaret in 2003.
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