Ted Baker is a British clothing retail company, known for applying twists to their products, Ted Baker has become a UK designer through word of mouth rather than advertising. Ted baker was created when managing director ray Kelvin started his 1st store in Glasgow 1988. This was quickly followed by Leeds Manchester and Nottingham. Initially Ted Baker exclusively offered men’s dress shirts and offered dry cleaning with every shirt sold. In 1995 as the company continued to grow Ted Baker launched a new range, Ted Baker woman. Ted Baker has since become a global brand which produces men’s, women’s, and children’s clothing. They also produce fragrances eyewear and accessories. Ted Baker now has stores in the rest of Europe, USA, Austalasia, Asia, Middle East, Hong Kong, Singapore, Jakarta, Bangkok to name but a few.