He-shi launched back in 2004 with our iconic Express Liquid tan, this iconic product has pathed the way for how we tan today. He-Shi was the first Irish brand to introduce a colour guide to their product which allowed EVERYbody the chance to ensure a flawless finish. We pride ourselves on superior tanning results which he-shi has become known and loved for. Our brand name is the combination of our two founders names, a reflection of Hilary and Shelleys desire to create an exceptional brand of products, so good they were proud to put their name to it. Confidence and empowerment have always been at the very heart of our brand, and in keeping with our very roots of revolutionising the market, we hope to continue to challenge the beauty industry by eliminating perceived ideas on body image and stereotypes on why people choose to use self-tan. We believe everyone deserves to look and feel good in their own skin regardless of shape, size, gender or ability. As a brand we strive for our brand message and imagery to be known for natural, real life, everyday beauty. We are committed to show real bodies and no filters but a whole lot of flawless results! We are beyond proud to be an everyday tan for EVERY body.