Discover our Joop! aftershave and Joop! perfume. The Joop! brand has a deep-rooted heritage in Berlin, with all the facets and emotional characteristic of this dynamic metropolis. The first Joop! fragrance was introduced in 1987 and since then has expanded into aftershaves for him including the best-selling Joop! Homme, Jump, and Go and the stunning Joop! Wow perfume for her.