Founded in Abu Dhabi in 2014 by Ali Aljaberi, Widian’s exquisite range of fragrances mirror the multifaceted country with its modern metropolis and textured heritage. The name itself means “valley” in Arabic, a significant cultural symbol of the mystical spots between peaceful expanses of vast desert and a meeting place on ancient trade routes. Widian perfumery blends cultures, traditions and heady aromas of the East and West, past and present. Rich spices and delicate blossoms are married in honour of the legendary Silk Road, with the intention of evoking sensory memories of each civilisation it passes on its route. The rich architecture of Abu Dhabi inspires the stunning bottles, turning them into works of art apt for intense fragrance within.
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